Swindled While Shopping?

I place my one stuffed grocery bag in the back of my car and think, "How does $47.00 give me only one bag of groceries?" Of course, I use my own bag instead of plastic, so the cashier has packed it very tightly. Still, I can’t shake the feeling that I’ve been fleeced. No matter how calculating I am, I wonder as I close the trunk, “Did I get the best deal? Could I have done better at the ‘other store’? Did I miss a sale or a coupon that would have lowered my bill?”

I’m the main shopper for our family and with escalating prices and our de-escalating income, I am driven to figure out how to shop better. Sure, I've read a number of articles about how to save money when grocery shopping, ie: don't shop when you are hungry, take a list with you and stick to it, clip coupons, etc. I follow these "tips," but still have the feeling that I'm coming out behind. I have to shop and spend money, but I’m tired of feeling guilty about it.

This summer, I found myself unemployed and while my daughter frolics, I decided to take this time to figure out how to spend our money – and get more for it – when it comes to groceries. And that’s what this blog is, generally, about.

My Next Post: What research at one store revealed

Today's Discussion Question:
Where do you shop? Do you think it's cheaper than the competition? Do you care?

For Fun:
I found this dated commercial from the 1950s that teaches "college-age women" how to shop. It reminds me that when I married, my mother-in-law and grandmother-in-law told me, "The way to a happy marriage is through a man's stomach." My husband and I laugh about this frequently, as we share the cooking equally.

Here's the link: http://consumerist.com/5322794/grocery-shopping-tips-from-the-1950s